Sales Spike in Third Quarter
Talon Simplifies Wine Buying With a Full Portfolio of Colorado Wines
Looking at how the year’s shaping up sales-wise, Talon has recorded an astounding 30% sales gain for the third quarter. This is remarkable considering that wine sales are just barely growing overall. Why? Simply, we’ve responded to the demands of the market. You, our retailers, restaurateurs, sales associates and allies, recognized the value we bring. But above all, our success is about the growing number of wine drinkers who are embracing Talon’s Colorado wines and recognizing their quality and value. Thanks to them, it’s a great Thanksgiving for us all.
Speaking of the holidays, are you ready to feature and promote Colorado wines? More and more people want to celebrate with local products. Colorado wine is perfect for holiday gifting. Tourists and skiers flooding into the state and residents alike are choosing to buy local to make their experience complete. Don’t disappoint your customers—give them the opportunity to buy local.
Even traditional wine buyers will toss something new and experimental into their cart this time of year. So, augment your selections with Meadery of the Rockies honey wines and Saint Kathryn Cellars fruit and botanical wines. Want to increase your sales? Try our ever-popular Cranberry Kiss. Made with 100% cranberries, it'll complement any Thanksgiving get-together. It's very versatile, refreshing by itself or mixed with many spirits, including gin and vodka. Bartenders, try out our elegant "Crantini" cocktail recipe and get your patrons in the holiday spirit!
Russo Takes Business Manager Reins at Breakthru Bev
Welcome to Jennifer Russo, the new Meritage business manager for the Summit Wine Team at Breakthru Beverage!
"Jen brings to the position creativity, organizational and analytical skills along with an enthusiastic desire to win “BIG” for the Meritage Division suppliers,” said John Westhead, director of sales, Summit Wine Division.
Jen has sales experience with the Mountain Wine (Gallo) Division and Summit Wine Division in two very different on-premise territories, South Denver and Cherry Creek, where she developed accounts that recorded double digit growth. She was responsible for introducing Talon to the Denver Museum of Nature and Science, and satisfying their quest for high quality local, Colorado wines.
A California native, Jen moved to Colorado in 2012. in her free time, she enjoys Colorado’s many outdoor activities.
Summit Shows in Aspen/Vail Spotlight Talon to Trade
Breakthru's Aspen and Vail trade shows have just finished and Western Slope sales manager James Ferguson displayed and sampled Talon wines to buyers from all over. Talon’s visibility is skyrocketing, thanks to a great summer of sales, festivals and tastings. The trade is learning that it pays to respond to customers’ growing demands for wines that are flavorful, fun, local and, most of all, high quality!
Mountain Towns Stock Up on Talon for the High Season
James Ferguson sends out kudos to two of the Breakthru Beverage reps who faithfully call on mountain towns and ensure they have plenty of Talon Wine Brands products for the high season:
A beautiful new Colorado shelf set is up for patrons of Durango Liquors, just in time for the holidays and winter activities. Andrew Cameron Walker is the Breakthru Beverage rep who has facilitated this work. Thanks, ACW!
Walk-in Liquors in Naturita (pictured at left) has successfully matched up customers with so many Talon Wine Brands wines. Thanks to Breakthru Beverage rep Jeremiah Katz for keeping Naturita well-stocked with our products.
Patriots Liquors Joins Veterans, Replicating Success With SKC, Mead
Veterans Liquor in central Colorado Springs has enjoyed success with several St. Kathryn’s Cellars varieties. So, when the wine manager of Veterans created Patriots Liquors, a new store on the east outskirts of the Springs, he made sure to order nine SKUs of St. Kathryn’s Cellars and a SKU of Meadery of the Rockies mead, right from from the get-go. Breakthru Beverage rep Jessica Bordenaro deserves a shout-out for the Patriots account and for getting Talon Wine Brands into many places in the Springs. Thank you, Jessica!
Speaking of Veterans Liquor, our Front Range sales manager Tyler Phillips will be conducting a tasting there on the Monday before Thanksgiving. Have you tried in-store tastings, using our sales team to talk and pour? We’re here to drive your sales with our home-grown wines. Contact our sales managers—details at right.
Goat & Clover Loves Sweet Meadery Products
The Goat and Clover Tavern on Grand Junction’s Main Street is doing brisk business with Meadery of the Rockies Medium Sweet and Sweet Honey Wines. These traditional meads fit in perfectly with their ambiance and are introducing a new generation of consumers to the marvels of meads.
Exciting Changes in Store for 2018
Our Wingspan portfolio is growing! Early in the New Year, look for a third wine to join our Talon Wingspan family. Hint: It’s one of the fastest growing wine segments in sales, trending +53% year-over-year. Soon we will have a "trio" of local house wine selections for restaurateurs—so no need to go with an out-of-state winery! You’ll have a birds-eye view through rose-colored glasses if you fly with our Wingspans!
St. Kathryn Cellars
Now you can recommend an aperitif made right here in Colorado. Our Cranberry Kiss can prepare guests for dinner with a punch. Its garnet hue and bright flavor get those gastric juices going without a lot of bartending and bottle juggling. Recommend that it be served chilled, garnished with a twist.
Chardonnay and Cabernet
Talon's Chardonnay is a refreshing wine with notes of citrus and pineapple. Pairs well with Thanksgiving turkey, hearty seafood dishes, sharp cheeses or flavorful appetizers.
Talon Cabernet Sauvignon has a dark ruby color with aromas of toasted oak and dried cherries. Its smooth tannic structure complements hearty dishes and grilled meats.
Meadery of the Rockies
Chocolate Cherry Honey
Like chocolate covered cherries in a bottle, Chocolate Cherry Honey Wine is a sweet indulgence crafted to delight the senses. Winner of a gold medal at last year’s Colorado Governor’s Cup. A classic holiday taste sensation.
Online Tech Sheets
One-page tech sheets, loaded with all the technical information you need, can be found on the trade page of our website, which includes many other resources like custom wine list printing and our downloadable brochure (pictured below).
New Price Promotion Helps Offset Split Case Charges
For Breakthru Beverage customers, we're continuing a deal ("Level 8") that helps offset split case charges: buy 6 bottles of a new product and get the 7th bottle free! It's a great way to test new products!
And, to encourage displays, ask us about our limited time, 1 on 4 deal. It's the perfect promotion to get new consumers buying and increase your margins.
Our standard free goods program will help you stay restocked during the holiday season. Discounts are applied at the 5-, 12- and 25-case levels. This is a perfect chance to pass savings on to your customers with feature pricing and to build sales. To learn more, please contact your Breakthru Beverage sales rep or our sales managers:
Contact Our Sales Managers
Tyler Phillips, Front Range
James Ferguson, Western Slope
Talon Wine Brands
3701 G Road (Highway 6)
Palisade, CO 81526
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