The Trade Talisman Newsletter

Below is our latest issue of The Talon Wine Brands Newsletter, our monthly e-communication loaded with the latest news about us,  valuable information about our unique and leading portfolio of wines, and special offers for our friends. We invite you to read, enjoy and subscribe!


A Rosé Day Dawns!

We’re pleased to introduce the newest member of the family: Talon Wingspan Rosé! A dry rosé with zero residual sugar, Wingspan Rosé is perfect to drink year round, on every occasion, with every accompaniment.

Why rosé? The Wine Market Council says that while wine sales overall continue to sleep or creep, rosé is growing 60% year over year. Finding a good Colorado rosé has been difficult, though, until now. Many retailers and restauranteurs who've tried our Wingspans express surprise and delight in the quality and value. If you haven't tried a Colorado wine in a while, it's time to see what you're missing. And Talon's wines are competitively priced with brands from leading wine producing areas.

Here are some of the early successes in introducing Wingspan Rosé to our partners in the trade:

Off-Premise News

Market Leader Hazel's Adds Wingspan Rosé, Red

Hazel's Beverage World, located in Boulder, is one of Colorado's top retailers. Their success is a direct result of their commitment to offering only the highest quality products to their customers. Wine buyer and sommelier Joe Tedesco and his wine department staff tasted several of our wines and decided immediately to bring in Talon Wingspan Rosé and Red, which they are now featuring with a special, introductory price. Thanks again to Breakthru Beverage rep Ruth Hamm for her excellent work with this leading retailer!

Super Liquor Mart Calls Rosé "Best Ever Colorado Wine" 

Talon Wingspan Red, White and Rosé are now available at Super Liquor Mart in Littleton. The Rosé is in the Colorado wine section and also in the rosé section. That's because this high volume retailer sees it has having the quality to stand up to ANY rosé, whether domestic or imported. "The Wingspan Rosé is the best Colorado wine we ever tasted," said wine buyer Eddie Castor and his staff. Steph Slaughter is the talented Breakthru Beverage rep who sold-in the Wingspan Trio!

Fisher's Proclaims Rosé Superior

Fisher's Liquor Barn in Grand Junction has always been among Talon's biggest supporters. Josh Matteson, Fisher's general manager, says that "the Wingspan Rosé is a perfect reflection of Colorado wines. The fruit forwardness and the dry finish make it THE perfect rosé for the upcoming season!” Thank you, Josh and the entire crew at Fisher's for your support!


On-Premise News

Sommelier Owner of Westminster Bistro Adds Wingspan Rosé and Red

Barney Treadway, owner of Bitto Bistro and president of the Wine Education Institute, is enthusiastic about Talon Wingspan Rosé and Red and has added both to the menu at the Westminster hot spot. On its web site, Bitto Bistro says, "Each year we see more and more friends getting turned on to rosé with sales doubling year after year. It's easy to see why, rosé is a noble creation dating back thousands of years." Thanks to Breakthru Beverage rep Molly Byrne for facilitating the placements.

Vail Resorts Welcomes Wingspans

Koren O'Neill, sales rep for Breakthru Beverage's Mountain Division, reports that Vail Resorts has brought in Wingspan Red and White to sell by the glass at the Express Lift (right) at the base of Vail Mountain. Awesome! 


Leña Denver Features St. Kathryn Cellars Lavender

Leña Denver is a casual Latin restaurant acclaimed by Zagat, 5280, Thrillist and more. Leña’s general manager Sean Callahan took inspiration from our St. Kathryn Cellars Lavender wine and designed a delicious Lavender Spritzer cocktail to complement Leña’s eclectic cuisine. Thank you Breakthru rep Jamie Hudgins for suggesting how easily our Lavender mixes to become a very unique cocktail!

Refresh, Renew and Increase Your Margins

Help your customers combat winter fatigue by stocking up on the new Talon Trio of Wingspan Red, Wingspan White and the new Wingspan Rosé wines. At the same time, refresh your shelves and wine menus by adding shelf talkers or table tents downloaded from the Trade tab on our web site at www.talonwinebrands/trade

We offer many sales and merchandising tools, gathered in one convenient spot. Need a custom piece or more information? We can help, so just contact us with your needs!

We are commited to helping you build your business. Our pricing programs (see right sidebar) are aggressive and offer something for retailers of any size. And, restaurateurs, we have special aggressive on-premise pricing that can reduce bottle costs to $7.99 - $8.99! Please contact us or your Breakthru rep for more details.

Industry Days Recap

In its fourth year, our annual Industry Days event was the best ever! From the talk and tour with our founder Glenn Foster and our head winemaker Brian Stevens to the networking, taco bar, tastings and giveaways, guests had entertainment and edutainment galore! "There's no substitute for hearing and seeing the winery firsthand," said sales manager James Ferguson. "It supercharges and motivates our sales allies. That's why we host the trade, year after year, and we support this activity which is unique in the Colorado wine industry." Check out scenes from the event on the banner and above.

Get to Know the Talon "Wingspan Trio"

Wingspan Red

Our Talon Wingspan Red is a Bordeaux style blend of 40% Merlot, 30% Cabernet Sauvignon and 30% Cabernet Franc. Barrel aged, its deep, rich color and complex aromas of toasted oak and black pepper complement its intense, robust flavor and tannic structure. 

Wingspan Rosé

This new rosé is a Bordeaux style blend of 45% Cabernet Franc, 35% Cabernet and 20% Merlot. It's a dry wine with subtle tannic structure, expansive aromas, berry flavors and a lively, refreshing finish. Learn more from our Wingspan Rosé tech sheet.


Wingspan White

50% Chardonnay, 50% Viognier, 100% fabulous!  This versatile wine is aromatic, crisp and delicious. Its tropical bouquet of mango and pineapple give way to expansive citrus flavors. This is a consumer-friendly, well-balanced, medium dry wine that pairs well with poultry, seafood and light appetizers. 

Shelf Talkers

Shelf talkers reach out and grab shoppers! They are available for download on the trade page of our website, which includes many other resources like custom wine list printing.

Price Promotion Mitigates Split Case Charges

For Breakthru Beverage customers, we're continuing a deal ("Level 8") that helps offset split case charges: buy 6 bottles of a new product and get the 7th bottle free! It's a great way to test new products!

Our standard free goods program will help you stay restocked. Discounts are applied at the 5-, 12- and 25-case levels. Pass savings on to your customers via feature pricing and you'll build sales faster. To learn more, please contact your Breakthru Beverage sales rep or our sales team:

Contact Our Sales Team

JamesFerguson headshot

James Ferguson, Sales Manager
970-216-8787 (c)

John Recca, Director, Sales & Marketing
303-526-2738 (o) 

720-300-9955 (c)

Visit Us


Talon Wine Brands
3701 G Road (Highway 6)
Palisade, CO 81526




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