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The Trade Talisman Newsletter


Below is our latest issue of The Talon Wine Brands Newsletter, our monthly e-communication loaded with the latest news about us,  valuable information about our unique and leading portfolio of wines, and special offers for our friends. We invite you to read, enjoy and subscribe!

 

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St. Kathryn Cellars Fruit Wines Are
Go-to Warm Weather Drinks

Jewel-hued fruit wines from St. Kathryn Cellars are irresistable treats to dress up your shelves or tables for spring!

Spring is the season when many wineries offering the usual varieties come up a little short. A recent research study of wine consumers conducted by California State University, Sonoma, found that more than 50 percent of consumers are looking for lighter, sweeter and fruitier style wines. Your customers and patrons simply want something more refreshing and easy to drink, especially as the weather turns warmer. Spring is when St. Kathryn Cellars wines shine. They offer a unique wine tasting experience to your customers who prefer fruitier wines, and an opportunity for you to generate incremental sales and higher profits!  

On-Premise News

Talon Wines Spark Extra Visibility in Hotel Chains

As the tourist season heats up, more and more visitors to Colorado will be looking for the chance to try local wines. Smart restaurateurs and hoteliers will seize this opportunity to differentiate themselves and add value to the guest experience. Here are some recent success stories and promotional opportunities to offer patrons thirsty for high quality, affordability and local sourcing:

  • By the glass feature: At the Marriott Hotel in Colorado Springs, table cards talk up Talon wines by the glass and bottle, giving diners the option to go local. Our Wingspan White and Wingspan Red proprietary blends are perfect for a local house wine pour. Not only are they outstanding Colorado wines but they are also very affordable, particulary with our special on-premise pricing.  
  • Free pour at happy hour: At the Marriott Residence Inn in Grand Junction, (pictured above) hotel guests get a complementary glass of Talon Wine during happy hour. While the hotel does not serve dinner, this promotion is a very cost-effective way to enhance the guest experience and build loyalty and repeat reservations. 

  • Hand-selling wine from table to table:  Courtyard by Marriott in Grand Junction (pictured above) welcomes diners with free samples of Talon wines as soon as they sit down. This is an easy way to suggest and sell wine at a low cost and generate greater wine sales and ticket averages...not to mention tips for your waitstaff! 

Talon's Moscato Headlines at Landmark Theaters

Talon Wine Brands has just entered a new market: cinema bars! That's right, Talon's Moscato Wine is now featured at the bar of the Landmark Theater in Greenwood Village (see more about Talon Moscato on the right sidebar). Tyler Phillips, Talon's Front Range sales manager, says that the Moscato was chosen by buyer Eric Capps because it is a "refreshing sweeter wine, perfect for after-dinner sipping while enjoying a movie." Nicole Ricketts is the Breakthru Beverage rep who sold-in the account. Thanks!

Among independent restaurants, Talon continues to grow. For instance, Ella's Blues Room in Grand Junction is enjoying repeat sales of Talon's Pinot Grigio, Chardonnay and Riesling, selling by the bottle and by the glass. Ella’s has designated Talon as a local favorite at the top of the menu. These wines are local, high-quality and very affordable. The Blues Room is wildly popular for its live music and Southern-inspired menu. Chelsea, the manager at Ella’s, says, "So many people like the quality and the affordability of the brand, and that it's local. They really gravitated towards that and it's really resonated with folks.”

On the Front Range, The Alley in Littleton pours Talon Cabernet Sauvignon and Pinot Grigio by the glass and by the bottle. This comedy bar that's becoming THE spot for the younger crowd focuses exculsively on local wines.

Off-Premise News

Safeway Positions St. Kathryn Cellars and Meadery of the Rockies Wines for Success

Safeway is welcoming St. Kathryn Cellars and Meadery of the Rockies wines in a big way, with premium shelf positioning, demos and tastings, shelf talkers and the works (see below). Safeway joins King Soopers, Whole Foods and Costco in bringing local wines to grocery shoppers.

Talon Signs On With New Broker in Wyoming

We have a new broker in Wyoming! We are looking forward to working with Zach Padilla of The Bomb Sommelier and his team to make our wines available widely throughout the state!

Talon in the News

The media spotlight shines on Talon Winery this month, as Terri Cook from 5280 Magazine features Talon in her "Behind the Vines" blog. She details the history and vision behind Talon Wine Brands and talks about the vast array of traditional wines available, particularly calling out the Viognier and the Gewürtztraminer. Click on the photo to bring up the article. 

 

Tasting Notes: Perfect for Springtime Sipping

Your customers are celebrating spring and all its delights. Give them what they want: sweet season refreshers from Talon Wine Brands:

Meadery of the Rockies

Apricot
Honey Wine

Medium sweet and slightly tart, our Apricot Honey Wine has a unique flavor with a clean, crisp finish. It should be served chilled and makes a great wine for springtime drinking. This wine was recently named Class Champion at the Rodeo Uncorked! international wine competition in Houston, and rightfully so!

St. Kathryn Cellars

Cherry Wine

Experience the bright flavor of ripe, red pie cherries! Brilliant color and a bright cherry nose. Drink a toast to cherry blossom time and check out the fun recipe for Cherry Limeade on our web site! Did you know you can download printable recipe cards for our wine cocktails? Yes, you can!

 

Talon Winery

Moscato

Light and sweet, with aromas of green apple and honeysuckle. Balanced and incredibly versatile, pairs well with everything from  flavorful appetizers to light desserts. Moscato pairs well with spring dishes, swirled into wine cocktails or going solo during happy hour. An all-around winner!

Tools You Can Use

Online Tech Sheets

One-page tech sheets loaded with all the technical information you need can be found on the trade page of our website, which includes many other resources like custom wine list printing, printable shelf talkers, and our downloadable brochure. Both are pictured below.

New Price Promotion Helps Offset Split Case Charges

For Breakthru Beverage customers, we've instituted a deal  ("Level 8") that helps offset split case charges: buy 6 bottles of a new product and get the 7th bottle free! It's a great way to test out new products!.

Our free goods program will put the summer selling season into Warp Drive! Discounts are in place for 5, 12 and 25-case levels. This is a perfect opportunity to pass savings on to your customers with feature pricing and build sales. To learn more, please contact your Breakthru Beverage sales rep or our sales managers:

Contact Our Sales Managers

Phillipsheadshot

Tyler Phillips, Front Range
816-835-4202
tyler@talonwinebrands.com

JamesFerguson headshot

James Ferguson, Western Slope
970-216-8787
james@talonwinebrands.com


Visit Us

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Talon Wine Brands
3701 G Road (Highway 6)
Palisade, CO 81526

877-858-6330
www.talonwinebrands.com
info@TalonWineBrands.com

 

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