Talon Soars in Southwestern Colorado
Southwestern Colorado is a place of small towns that loom large in every Western-lover’s heart. From Crested Butte to Cortez and from Pagosa Springs to Telluride, it’s an outdoor enthusiast’s paradise, and Talon’s reps from Breakthru Beverage are making sure there is no lack of great Talon wines available to all who reside and visit there.
Andrew Cameron-Walter, Heather Mobley and Amy Barrile have traversed the terrain and found proprietors in every town interested in stocking Colorado, specifically Talon wines. In Pagosa Springs, for example, we've added 19 placements just in the last couple of weeks! We've enjoyed a warm welcome in Cortez, where Heather has increased Talon's shelf space to the point where we dominate the town at the gateway to Mesa Verde. The Farmhouse features our Pinot Grigio by the glass.
Down the road in Durango, the Bookcase & Barber speakeasy features honey wines from Meadery of the Rockies in their custom cocktails. Little Dolores continues to grow placements and we are appearing in Ouray, Montrose and Gunnison. Acme Liquors in Crested Butte, owned by Peter and Amanda Cook, is also on board with Talon Wine Brands, thanks to Breakthru Beverage's Terann Wight.
Colorado is a big state, but we at Talon have the capability to reach out to its many communities. Many little towns we visit have never seen a wine rep. Whether in the big cities or little towns, we care, and are serving the state with integrity. We are the only Colorado winery with the ability, and the desire, to reach everybody.
Third Annual Industry Days Is the Best Ever!
Seventy-two people attended the tours, talks, tastings, networking and hospitality at our Third Annual Industry Days on Thursday, January 19, more than attended during the whole three-day event a year ago. And, there were 30-plus attendees on Friday. It added up to an informative and fun event in which all participants benefited.
Brian Stevens, Talon's COO and head winemaker, led an interactive discussion, asking "How can we serve you better?" The attendees were generous with their ideas and appreciation for seeing the heart of the company and tasting every one of the 40-plus wines that we make. “I can’t believe that nobody else does this,” said one retailer. "You open your company up to us, show us what you’re about. Now we can speak to the wines, because we have tasted them and talked about them." Founder and CEO Glenn Foster’s talk about how everyone has worked to elevate the company status to Colorado's premier winery gave attendees the context to see it as a labor of love. See below for a pictorial recap and be sure to add Industry Days to your 2018 calendar!
Springs Marriott Adds Talon to New Colorado-only Back Bar
The Marriott in Colorado Springs is the latest hotel/institution to take advantage of Talon's huge and diverse portfolio and attentive sales service. "They wanted to go more local and feature only Colorado wines behind the back bar," said Tyler Phillips, Talon's Front Range sales rep. Also, the hotel holds numerous banquets, business dinners and convention events throughout the year, and Talon is able to supply them as no one else can. Pinot Grigio and Wingspan Red are two of the wines chosen for this honor. Thanks to Paul Gorman, our Breakthru Beverage rep who clinched the deal!
Feature Pricing and More to Boost Summer Sales
Many of our retailers are taking advantage of our margin-improving quantity discounts to reduce pricing and build sales. Why not pass along some of that extra margin to stay competitive, attract new customers and reward regulars? Smart retailers will be building their customer base heading into the busy summer sales season. For even better results, promote with a side stack or end cap. A Progressive Grocer study has shown that feature pricing, when combined with a display, can increase sales as much as 429%!
Talon in the News
Meadery of the Rockies Strawberry Honey Wine was spotlighted in Colorado Life Magazine this month as one of the most romantic wines around. Doug Casey of the Colorado Wine Industry Development Board said of the Governor's Cup double gold and best in show winner, “It’s a delicious blend with a lovely, pinkish color—it has fantastic strawberry aromas and goes perfectly with chocolate and other desserts. Meadery of the Rockies also makes the Chocolate Cherry Honey Wine, which is much darker and sweeter.”
And the accolades and media coverage just keep coming! On FOX31 KDVR, Kyle Schlachter of the Board also recommended our Strawberry Honey Wine for Valentine's Day. Legendary Denver restaurateur Frank Bonanno is shown in a recent "Chef Driven" episode on PBS visiting the Meadery and tasting our honey wines.
Tasting Notes: The "Winter Whites"
As winter draws to a close, many customers are turning to lighter, more refreshing wines. Here are ones you can recommend to customers now.
Meadery of the Rockies
This honey wine was a hit with the Wyoming Liquor Division when we made a presentation to them this month. It will be featured on the Division's portal for businesses to order, along with Special One-Time Buys, St. Kathryn Cellars Lavender and Strawberry Rhubarb wines.
St. Kathryn Cellars
With a tang that balances its natural sweetness, Golden Pear is a perfect "pearing" with cheeses, fish and fowl, and mixes well with other spirits for a wine cocktail. Try equal parts of Golden Pear and champagne or prosecco. Garnish with a pear slice and mint sprig.
Talon’s Pinot Grigio has a firm structure built with balanced acidity and a slight sweetness. It's a universally appealing wine that reaches out and speaks to everybody, says James Ferguson, our Western sales rep.
Tools You Can Use
Online Tech Sheets
One-page tech sheets loaded with all the technical information you need are now available! You can find them on the trade page of our website, which includes many other resources like custom wine list printing, printable shelf talkers, and our downloadable brochure. Both are pictured below.
New Price Promotion Helps Offset Split Case Charges
For Breakthru Beverage customers, we've instituted a deal ("Level 8") that helps offset split case charges: buy 6 bottles of a new product and get the 7th bottle free! It's a great way to test out new products!.
Our free goods program has long legs! Discounts remain in place for 5, 12 and 25-case levels. This is a perfect opportunity to pass savings on to your customers and build sales. To learn more, please contact your Breakthru Beverage sales rep or our sales managers, James or Tyler:
Contact Our Reps
Tyler Phillips, Front Range
James Ferguson, Western Slope
Talon Wine Brands
3701 G Road (Highway 6)
Palisade, CO 81526
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