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The Trade Talisman Newsletter


Below is our latest issue of The Talon Wine Brands Newsletter, our monthly e-communication loaded with the latest news about us,  valuable information about our unique and leading portfolio of wines, and special offers for our friends. We invite you to read, enjoy and subscribe!

 

 

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Thank You for a Great 2016!

Dear friends and associates,

The holidays and the grand finale of 2016 have come. Time to give thanks to you, our friends in trade, who have made this a great year for Talon. With your support, our three wineries grew to have the top selling Colorado wines in the state of Colorado. We enjoyed a bountiful harvest and have thousands of gallons of wine bottled or in the fermenting tanks. And, we won several gold medals at competitions, including a double gold medal and Best in Show at the prestigious Governor’s Cup competition in August.

Most important of all is your support. Thank you for inviting us into your establishments and recognizing the uniqueness and consumer appeal of our wines. Thank you for allowing us to share the JOY of wine with you! May each of you find prosperity in the New Year!

Sincerely, all of us at Talon Wine Brands

Save the Date! Industry Days in January

We would like to welcome all customers and reps throughout the state to our annual Industry Days event on January 19-20. We will be hosting a luncheon and tours of the winery where you can get more familiar with all of our 40 products and truly see what makes Talon wines unique. Call us if you would like to receive our discount rate at the adjacent Wine Country Inn for overnight stays. There will be giveaways and tastings at all three of our tasting rooms. Mark your calendars now!

Talon Soars on the Aspen Scene

Snowmass Village has brought in six SKUs of Talon wines and currently we are the only Colorado wine they carry. James Ferguson, Talon's Western Slope sales rep, gave kudos to Christian Thomsen, Breakthru Beverage rep in Aspen, who has done a great job of communicating the quality of Talon wines, which impressed Barb Wickes, the owner of Sundance Liquors in the Village. She said of Talon, “these are nice wines and that they’re from Colorado is a good bonus.”

Other recent additions to Talon’s presence in the Aspen/Snowmass area include Carl’s Pharmacy, Grape and Grain, Airport Liquors and Aspen Wine & Spirits. The Snowmass Club continues to pour our Talon Viognier. Thank you for the warm welcome, Aspen!

On-Premise News

Talon Speed Skates Into Springs' World Arena

We are working with Centerplate, the in-house catering service for the Pikes Peak Center of the Performing Arts and The Broadmoor World Arena in Colorado Springs, to introduce Talon’s Wingspan White and Wingspan Red blended wines to cultural and athletic audiences from near and far. 

At the arena, which boasts  both Olympic and NHL sized ice rinks, the Talon wines are offered through the Penrose Club and concessions. In Pike’s Peak Center our wines are available at concessions.

Banquet Wine Sales Increase at Applewood Golf Club

Talon is using its extensive portfolio to make the banquet wine program a hole-in-one for Applewood Golf Course. Working with Dan Gurtin, food and beverage director, Talon's Tyler Phillips created a wine menu that works for the many diverse events the golf club offers, including private events, celebrations of life, business meetings, office parties and catering. The club always has our St. Kathryn Cellars Lavender and Peach Passion and Talon Viognier on hand and is successfully selling more wine by offering wine cocktails. A favorite is the Lavender Sprizer, made with club soda, vodka and Lavender Wine.

Off-Premise News

Choice Liquors in Rifle Targets Talon

What a big beautiful 25-case display of Talon wines went up at Choice Liquors in Rifle this past month! Wendy, the buyer, said, “We wanted to offer something different, unique on display for this holiday season (pictured at right in center with Rosa and Julie). Ever since we built the display, we have definitely seen an increase in movement for all of your wines." Thanks to Brittany Hood, Breathru Beverage rep, for a sure-fire solution!

Meadery of the Rockies Wine Added at Costco

Costco has been so happy with the performance of St. Kathryn Cellars Lavender Wine at its sole Colorado liquor warehouse that they agreed to add Meadery of the Rockies Medium Sweet Honey Wine, here held by Tyler Phillips and Breakthru Beverage rep Leya Sylvester. Thank you Carly Hicok and Tony Rizzo, Costco's regional buying team, for recognizing the uniqueness and incremental sales potential of our wines! Importantly, we want to acknowledge the sales efforts of Breakthru Beverage VP, Martin Chambers, and his team for their continued support with this valuable partner. To learn more about this delicious mead, please see the sidebar at right.

Tasting Notes

Meadery of the Rockies
Medium Sweet Honey Wine

This singular wine possesses a subtle nose of orange blossoms and honey and a smooth mouth feel with hints of clover, spearmint and anise. It is a traditional style mead with aromas of vanilla and beeswax and a crisp, clean and balanced flavor. It's great with a wide variety of spicy and full-flavored foods—ideal for après ski and other winter pursuits!

St. Kathryn Cellars

Sweet Scarlet

Dark, rich, smooth and moderately sweet with delicious berry aromas and flavors, our Sweet Scarlet wine is 50% blackberry wine and 50% Merlot. It’s one of our top sellers because of its versatility. Enjoy this wine at room temperature to bring out its Merlot character or chilled to bring out its fruity nature.

Talon Winery

White Merlot

Talon White Merlot is medium sweet, youthful and fruit forward. It has excellent flavor, great balance and a smooth finish. Our wine (see tech sheet) is well balanced because we bring in Merlot grapes at their peak ripeness, pressing the juice and removing the skins and seeds early in the process. Talon White Merlot is a perfect choice for infrequent wine drinkers who are making perhaps their only visit to your establishment this year. Inspire them to come back more often!

Tools You Can Use

By Popular Demand: Online Tech Sheets

One-page tech sheets for all of our Talon Winery products are now available! These printable documents are loaded with all the technical information you need. You can find them on the trade page of our website, which includes many resources like custom wine list printing, printable shelf talkers, and our downloadable brochure, pictured below.

 

 

Shelf Talkers

Shelf talkers catch the eye of indecisive shoppers. These high quality "billboards" spotlight the Talon, St. Kathryn Cellars and Meadery of the Rockies Gold Medal winning wines and will boost your wine sales this fall. Check out this latest one that highlights our double-gold-medal winning Strawberry Honey Wine!

Click here to download any shelf talker as a printable PDF.

Winter 2017 Price Promotion

Our free goods program continues! Discounts remain in place for 5, 12 and 25-case levels. This is a perfect opportunity to stock up after the holiday season. To learn more, please contact your Breakthru Beverage sales rep or our sales managers, James or Tyler:

Contact Our Reps

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Tyler Phillips, Front Range
816-835-4202
tyler@talonwinebrands.com

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James Ferguson, Western Slope
970-216-8787
james@talonwinebrands.com


Visit Us

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Talon Wine Brands
3701 G Road (Highway 6)
Palisade, CO 81526

877-858-6330
www.talonwinebrands.com
info@TalonWineBrands.com

 

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