The Trade Talisman Newsletter

Below is our latest issue of The Talon Wine Brands Newsletter, our monthly e-communication loaded with the latest news about us,  valuable information about our unique and leading portfolio of wines, and special offers for our friends. We invite you to read, enjoy and subscribe!


St. Kathryn Cellars Wines Shine for Summer!

Summer means more wine-drinking opportunities. Let your summer be the most fruitful ever by stocking up on fresh fruit and botanical wines from St. Kathryn Cellars. Are you overlooking the strong niche market of consumers who prefer fruitier wines? According to the latest research from California State University's Wine Business Institute, the most liked tastes in wine are fruity, semi-sweet, and smooth. That describes our St. Kathryn Cellars wines in their all-new bottles perfectly! That's just one reason this brand is on fire, growing +25% year-to-date in a wine market that's hovering around +1%. For more reasons to purchase and promote, please download and view our sales flyer, pictured below. 

We’ve made these wines even more irresistible with original art labels that illustrate the luscious fruit from the orchard, field and berry patch used to craft these unique beverages. Try Apple Blossom, an authentic fruit wine made with locally grown Gala, Golden Delicious and Fuji apples; Peach, a wine made from an average of 5 Palisade Peaches per bottle (one peach per glass!); and our unique Lavender, a botanical wine that is our top seller. Plus many more varieties that can turn your shelf or wine list into a rainbow of dazzling taste sensations! Don’t let your summer offerings be fruitless! Stock up on St. Kathryn Cellars wines now and see immediate sales gains!

Coming Soon: Sangria for Summer!

We've got a fruity surprise in store for you this summer: St. Kathryn Cellars Sangria! Our winemakers are perfecting this popular fruit and wine blend for introduction just as summer gets underway. Scheduled for a July 1 launch, this refreshing new addition is a blend of Merlot, our authentic Cherry wine and bright, tantalizing flavors of Blood Orange and Lime. Alcohol content will be approximately 11%. Sangrias offer your customers and guests new consumption opportunities, e.g., patio dining and Sunday brunch for restaurateurs and incremental sales at retail. The category continues to show healthy growth, exceeding the industry as a whole, growing +8% this year already. So begin plotting where you'll feature it on your shelves and menus NOW!

Mix and Match With St. Kathryn Wines

Fruity and floral tastes add interest to wine cocktails, and mixologists are mixing up a storm of refreshing and innovative drinks with St. Kathryn Cellars wines. For instance, the Latin inspired restaurant Leña in Denver's Broadway restaurant district created the "Lavandula" with gin, soda, lemon and St. Kathryn Cellars Lavender Wine. For more wine cocktail recipes, go to our website recipes page.

Restaurateurs are matching and pairing these wines with summer dishes ranging from avocado to zucchini. For inspiration, tune in to the blog on Talon's web site where photos, recipes and pairing ideas abound!

On-Premise News

Pinery Adds The Falconer to Wine List

The Pinery Country Club is centered in an upscale residential enclave in Parker, southeast of Denver. The bar manager, T. J., was impressed with Talon's The Falconer premium red blend and quickly added it to the clubhouse's wine list. He's also eager to play around with St. Kathryn Cellars wines and come up with interesting wine cocktails for patrons. Kudos to Breakthru Beverage Distributing’s Lauren Hallman for expediting the account win in this prestigious location!

Off-Premise News

Trade Welcomes Talon Wingspan Rosé With Open Arms

In creating our new Talon Wingspan Rosé, we listened carefully to your requests for a dry rosé with local grapes. Voila! Our new Talon variety that is taking Colorado by storm! With zero residual sugar and 100% Grand Valley AVA grapes, this Bordeaux-style wine hits the mark. And, it is priced right with aggressive off- and on-premise pricing for a local, by-the-glass pour.

Retailers love this wine. Two of our big fans are Super Liquor Mart in Lakewood (pictured above) where the Wingspan Rosé is featured in the rosé section AND in the cold box. Also, Chatfield Liquors loves our Wingspan Rosé and we love them! Thanks to Breakthru Beverage rep Cody Marshall for his great work with these important customers!

Festivals and Events Create Pre-Sold Customers

Talon will make more wine festival appearances this year than ever before. We've already done the gigantic Manitou Springs Wine Festival earlier this month (pictured at left) and we're gearing up for two lavender festivals, one in Palisade and another in Littleton. Then, we're off to the Mile High and the Castle Rock Winefest, finishing up July with the Breckenridge Food & Wine Festival. Wine on the Rocks takes place at Red Rocks in August.

Our Peach Wine and Peach Honey Wines will star at the Palisade Peach Festival, and we'll wind up the season at the Front Range Wine Festival (pictured at right) in Northern Colorado, the Wine & Chocolate Tasting, Orpheus Meadfest and the biggest event in Colorado, the Mountain Wine Festival! What does this do for you? It brings you new customers we have pre-sold, aware and asking for Talon wines by name! Be ready to satisfy customers' desires to repeat their wine festival experiences.

Featured Wines

Be sure your shelf or wine list includes these wines from our three brands to entice thirsty customers all through the summer!

St. Kathryn Cellars Apple Blossom

With its beautiful golden hue, clean, tart aroma and that unmistakable apple flavor, this wine when chilled makes a wonderful sipping accompaniment with appetizers. Delicious with pork, sharp cheeses and many desserts. All of our St. Kathryn Cellars wines make great cocktails too. An all-around winner!

Talon Wingspan Rosé

In creating a rosé worthy to join our flagship trio of Wingspan wines, we used all Bordeaux grapes grown in Palisade, Colorado, choosing a blend of Cabernet Franc, Cabernet Sauvignon and Merlot. A light pressing gave this wine its eye-catching flamingo color. A dry wine with subtle tannic structure and expansive aromas, its fresh berry flavors give a lively, refreshing finish. Talon Wingspan Rosé pairs with more summer dishes than virtually any wine on the market. 

Meadery of the Rockies
Medium Sweet Honey Wine 

A mead Goldilocks would love: not too sweet, not too tart, just right! This is a perfect honey wine for starting mead drinkers, mead purists or those looking for the perfect balance. A traditional style mead, its aromas of vanilla and beeswax hover along with a crisp, clean flavor. It's enjoyable chilled over ice and great with a wide variety of spicy and full-flavored foods.

Tools You Can Use

Sell More With Shelf Talkers

Shelf talkers reach out and grab shoppers! They are available for download on the trade page of our website, which includes many other resources like custom wine list printing.

Offset Split Case Charges with Level 8

For Breakthru Beverage customers, we're continuing a deal ("Level 8") that helps offset split case charges: buy 6 bottles of a new product and get the 7th bottle free! It's a great way to test new products!

Take Advantage of Standard Free Goods Program

Our standard free goods program will help you stay restocked. Discounts are applied at the 5-, 12- and 25-case levels. Use feature pricing to pass savings on to your customers and build sales faster. For restaurateurs, we offer special bottle pricing for wine list and by-the-glass. Contact your Breakthru Beverage sales rep or our sales team:

Contact Our Sales Team

JamesFerguson headshot

James Ferguson, Sales Manager
970-216-8787 (c)

John Recca, Director, Sales & Marketing
303-526-2738 (o)
720-300-9955 (c)

Visit Us


Talon Wine Brands
3701 G Road (Highway 6)
Palisade, CO 81526




View this newsletter as a web page


Subscribe to The Trade Talisman Newsletter

Leave this field blank: