Selling 100 Cases in Three Weeks!
Talon's Lavender and Mead Score Big in Second Costco Opening in Park Meadows
The dynamic duo of St. Kathryn Cellars Lavender Wine and Meadery of the Rockies Medium Sweet Honey wine wowed Costco members and management alike when they debuted at the Littleton, Colorado, warehouse last year. So, it was not a surprise to get an invitation to supply Costco's new warehouse in Park Meadows when it opened in late September. What was a surprise was how fast the new Costco soared to the number one liquor outlet in the region, and how much the two Talon wines contributed to that: more than 100 cases have been sold through the two Costco locations in just three weeks!
"Costco's liquor outlets are small, and their buyers have to select very carefully, so we're delighted to be included," said Tyler Phillips, Talon's Front Range sales manager. "It's nice that members have accepted us with open arms as well." The Lavender Wine is a unique product in the growing category of blush wines. The consumer-friendly Medium Sweet Honey Wine also stands out in the fast-growing mead category. Both wines perfectly fit what Costco members are looking for: quality, innovation and value. And that's what beverage shoppers everywhere want.
Fall Flavors October Promotion in Full Swing
Our October promotion on St. Kathryn Cellars Apple Blossom, Golden Pear and Cranberry Kiss wines is now appearing in liquor stores and restaurants throughout the state.
Uncle Ray's Hotel in Naturita brought in all three of the fall flavors to offer by the glass, mulled with spices or mixed into cocktails. Perfect for fall tourism, hunters and residents, these wines are winning over mountain towns!
For off-premise retailers, we're offering a special free goods deal of one case free with the purchase of four cases. That's a 20 percent discount! This allows you to take advantage of the extra margin to feature price and display in high traffic locations for impulse sales and to appeal to customers who want a local wine or something sweeter, fruitier and more flavorful.
For more information about the Fall Flavors promotion, please contact Tyler Phillips, James Ferguson or your Breakthru Beverage rep for help tailored to your needs. Let the leaves fall and the sales climb!
Click on the links to enlarge and download the sales flyer or display pricer (pictured above).
Daveco Features Talon in New Colorado Wine Set
Daveco has a lot of square footage. That's why it bills itself as the "world’s largest liquor store." For its new Colorado wine set, Rob, the section manager, brought in 20 of our products. Daveco is a big fan of Talon because of our complete portfolio that offers something for everybody.
Breakthru Beverage rep Clark Simmons adds, “it’s been the fastest moving Colorado wine, so they want to stick with what sells. The wines fit the demographic of shoppers in the Northern suburbs."
Fairfield Inn Features Talon Chardonnay and Cabernet
Springhill Suites in Grand Junction does brisk business in Talon wines. So choosing wines for the nearby Fairfield Inn, also a Marriott branded property, was easy. The Talon Cabernet Sauvignon and the Talon Chardonnay make happy hour positively joyful. "Talon is becoming the go-to brand because of our leadership in this Valley and the complexity, structure and integrity of our wine," said James Ferguson, Talon's Western Slope sales manager. "It's a combination of the international quality standards and local character that travelers demand."
Talon in the News and at Colorado Mountain Winefest
A story in Grand Junction’s Daily Sentinel by Joe Vaccarelli previewed the Colorado Mountain Winefest and quoted Talon’s head winemaker Brian Stevens. In its 25th year, the Winefest brings in more than 6,500 people, many of them from the Front Range, and it has been named the best wine festival in the country by USA Today. Above, a scene from the September event.
Tools You Can Use
New pop-up banners (pictured above) will come with us to tasting events and demos, giving us even greater visibility and clarity!
Online Tech Sheets
One-page tech sheets loaded with all the technical information you need can be found on the trade page of our website, which includes many other resources like custom wine list printing and our downloadable brochure (pictured below).
New Price Promotion Helps Offset Split Case Charges
For Breakthru Beverage customers, we're continuing a deal ("Level 8") that helps offset split case charges: buy 6 bottles of a new product and get the 7th bottle free! It's a great way to test out new products!
Our standard free goods program will help you stay restocked during the coming holiday season. Discounts are in place for 5-, 12- and 25-case levels. This is a perfect chance to pass savings on to your customers with feature pricing and to build sales. To learn more, please contact your Breakthru Beverage sales rep or our sales managers:
Contact Our Sales Managers
Tyler Phillips, Front Range
James Ferguson, Western Slope
Talon Wine Brands
3701 G Road (Highway 6)
Palisade, CO 81526
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